Dragon Skin Jerky is a Phoenix, Arizona–based beef jerky company with Japanese influences, incorporating premium sake into its recipes. I designed the logo and developed the branding.
These are preliminary printed packaging samples from the first batch of jerky, primarily created for promotional use at local festivals and for sharing with friends, coworkers, and others to showcase the new product.
The next two sleeves are updated versions and alternatives to the original print run. The customer wanted the packaging to appear Japanese-made but sold in the U.S., which is why some Japanese text is included. “Dragon Skin” appears at the top in Japanese to mimic authentic Japanese food packaging.
Here are several early drafts that explore various logo options, along with different typefaces and color schemes, in an effort to identify the most fitting combination to focus on.
