Refuel Body + Mind is a wellness studio in Central Phoenix offering holistic physical and mental recovery services, including compression therapy boots, infrared saunas, cold plunges, and red light therapy. I partnered with Refuel to craft a complete brand identity that reflected the studio’s mission of calm, balance, and post-training rejuvenation.
The visual identity was designed to evoke serenity and restoration, aligning with Refuel's offerings that center on recovery and holistic wellness. The logo system was developed to be versatile—functioning as a simple graphic symbol, a wordmark, or a combined lockup—ensuring adaptability across digital, print, and environmental applications.
The branding is clean, minimal, and intentionally understated, allowing the experience of wellness to take center stage while providing a grounded visual anchor for the brand’s message.
