AZ JeM Group is a real estate company based in Goodyear, Arizona. The client approached me with an existing logo that featured distinctive brand elements—most notably a gem icon and a bold teal and purple color scheme—which they wanted to preserve.
My role was to refine and expand their visual identity while staying true to those original elements. I retained the vibrant core colors and introduced a neutral gray to bring a sense of balance, professionalism, and versatility to supporting brand assets.
The branding system was developed to work seamlessly across a variety of touchpoints, including business cards, vehicle decals, wall graphics, and other print collateral. The final result is a cohesive and elevated identity that reflects the client’s energetic, service-driven approach while maintaining consistency and visual impact across all applications.
