The animated logo for Refuel Body + Mind begins with the formation of an enso, a hand-drawn circle rooted in Zen philosophy, symbolizing clarity, presence, and completion. This circle represents the meditative and restorative essence of the brand’s offerings.
As the enso completes, a stylized mountain subtly emerges from its base—a visual metaphor for grounded strength and inner elevation. Finally, the studio’s name is revealed, completing the animation with a sense of intentional calm and upward motion.
The pacing and sequence of the animation are designed to reflect the natural rhythm of breath and recovery, aligning with the brand's focus on mental and physical restoration.
